Aram Parunak
I coach. I write. I build.
I'm a believer. I'm a husband. I'm a father.
Hoops College in Charlotte is where most of the work happens. The writing is here.
Recent writing
- You Can't Cram 1,000 Hours You can't catch up on six years of skill work in six weeks before tryouts. Here's what 1,000 hours of real development actually looks like — and why it matters.
- We're Not Their Parents, But When It Comes to Basketball, They're Ours There is a pride that has no clean name — not a parent's love, not a coach's win, but something earned over years of watching kids grow into real players. This is that.
- Your Game Is the Message Jordan said "let your game be your promotion." Aram makes the case that the sequence hasn't changed — and that getting it backwards is costing players more than they know.
- Get Better or Quit Getting better raises the standard — and most players quit the process right after their first real breakthrough. Here's why that moment defines everything.
- Please Use a Different Word Aram Parunak on why "good" is the most useless word in basketball — and what real player evaluation actually requires.