Aram Parunak
I coach. I write. I build.
I'm a believer. I'm a husband. I'm a father.
Hoops College in Charlotte is where most of the work happens. The writing is here.
Recent writing
- Your Game Is the Message Jordan said "let your game be your promotion." Aram makes the case that the sequence hasn't changed — and that getting it backwards is costing players more than they know.
- Get Better or Quit Getting better raises the standard — and most players quit the process right after their first real breakthrough. Here's why that moment defines everything.
- Please Use a Different Word Aram Parunak on why "good" is the most useless word in basketball — and what real player evaluation actually requires.
- He Said "I Don't Know" — and He Was the Best Player on the Floor The most skilled player in the gym said he didn't know if he wanted to be good at basketball. Why that answer was exactly right — and what it reveals about how development actually works.
- There's No Way I'm Worse Than Them The hardest moment in a player's development isn't physical — it's the night they finally stop losing to themselves. One open gym changed everything.